diff --git a/src/plugins/hooks.js b/src/plugins/hooks.js
index 36c4d703a2..73c5cdf449 100644
--- a/src/plugins/hooks.js
+++ b/src/plugins/hooks.js
@@ -100,7 +100,9 @@ module.exports = function (Plugins) {
 		}
 		var hookList = Plugins.loadedHooks[hook];
 		var hookType = hook.split(':')[0];
-		winston.verbose('[plugins/fireHook] ' + hook);
+		if (hook !== 'action:plugins.fireHook') {
+			winston.verbose('[plugins/fireHook] ' + hook);
+		}
 		switch (hookType) {
 		case 'filter':
 			fireFilterHook(hook, hookList, params, done);